Ochsner Insurance
Branding Package
Overview
Ochsner Insurance focuses on providing reliable commercial insurance services that prioritize customer protection. They strive to guard what matters most without pressuring their clients into unnecessary products. Their brand was designed to reflect their mission, values, and target audience.
Approach
We first used the Don Miller Story Brand framework to identify their target audience, what the audience wants, how Ochsner facilitates those desires, and the potential reward for implementing Ochsner's solutions. We then tested the resulting script to ensure its fortitude to generate engagement. We then designed a visual identity supporting the company's voice and personality.
Brand Script
I confidently employ Donald Miller's Story Brand Framework to craft exceptional brands. Together with CEO Jeremy Ochsner, we diligently construct a script that outlines clear objectives, identifies target audiences, establishes the appropriate tone, and includes a captivating one-liner. To gauge our success, we actively seek feedback from individuals to ensure our script is effective.
Brand Identity
I designed options to express the visual brand language. We went with option 3 because it best reflected their values and the passage the CEO held dear.
"He will cover you with his feathers, and under his wings you will find refuge; his faithfulness will be your shield and rampart." — Psalm 91:4
Landing Page
The Landing Page was designed based on the previous elements, ensuring an effective funnel to attract business. The site's wireframes were tested once again to ensure its effectiveness.
Results
Ochsner Insurance has been successfully doing business since 2020. If you'd like to see more of what we did for Ochsner please reach out.
Lessons
I recently utilized the Don Miller Story Brand Framework for a project, which was a new experience for me. Normally, I conduct extensive research, but this system streamlined the process significantly.
Let's Talk
Book a chat with me to discuss how we can achieve great results for your company.
Neither he who plants nor he who waters is anything, but only God who gives the growth.
1 Corinthians 3:7